These pieces are all a part of a typography based ad campaign I did for a class project on the concept of materiality. I chose to advertise the different types of French's Mustard. Each word made up of mustard is tinted to look like its flavor. For example: tangy is a warm darker yellow, while spicy is a yellow-orange (like how spicy mustard looks). Sweet is a bright yellow. As you can see, I wrote the words “tangy,” “spicy,” and “sweet” using an actual bottle of mustard. I was able to tint the colors using Adobe Photoshop. Photoshop was the software that I used for the entire series. The Tangy and the Spicy ads are for print. The Sweet ad is for the web.